400,000 tweets when Claire of Present Issue meets Theo Paphitis!

When running a small business, you are always on the look out for different ways to spread the word about what you do. Social Media and in particular Twitter offers a great way to connect with people at no cost other than your time. There are many high profile people from around the world on twitter also many small business and leading business gurus who share their knowledge. One such person who offers help to small businesses is Theo Paphitis who runs Small Business Sunday on Twitter. You have to tweet him about your business and then he chooses 6 businesses to retweet to his 400,000 followers on a Monday evening.

One of our regular attendees at the In Group Network meetings, Claire Wooldridge has been tweeting her business idea to Theo Papthitis each Sunday for a number of months and recently was chosen to be one of the 6 businesses he retweeted to his 400,000 followers! Claire runs Present Issue, which is an online magazine gift service whereby you can select one or more single issues of magazines to be sent as a gift. They are wrapped beautifully in ribbon and sent with your personal message which is handwritten onto a gift card. Magazines are such a thoughtful gift to send whatever the reason and clearly Theo also liked the idea. The winning tweet was

@TheoPaphitis Send someone a single issue of a magazine or two and brighten up their day. A great alternative to sending flowers #sbs

Claire Wooldridge meets Theo Paphitis


Since the retweet Claire has seen a large increase in twitter followers, a significant increase in the number of visitors on her website, more enquiries and an increase in sales. Claire is also looking forward to attending the #SBS Winners Event on Thursday 28 November in Birmingham where there will be an opportunity to hear Theo Paphitis speak and attend workshops run by his senior management team.We’ll keep you posted as to how it goes but in the meantime, if you have a small business why not share your passion with Theo and who knows where it might lead.


Present Issue